I hired Zale Media to help run Facebook ads for mortgage leads. The sales call and advertising make this company seem so great! Dont be FOOLED like I was. I signed up paid $2100 (told I got a discount by Salesman Denny becuase he checked my facebook before our call and saw that I was recently married).
After paying and onboarding, they set up my Facebook ad account. Guess what? They got my Facebook ad account permanently suspended, meaning I will never be able to run Facebook ads ever agian and NO I can't create another account. So no Facebook ads means no leads, which means the system is completely usless to me.
They REFUSE to refund my money. They told me to use google ads instead, even though they originally told me google ads are more expensive and less effective!! Don't believe their "money back guarentee" after you sign up and read the fine print, you will see about a million stipulations (that they convieniently leave out of the sales pitch) in order to NEVER give anyone thier money back.
Also, you will wait days to talk to a real person! there is no number to call. Only a "support ticket" that wont be responded to for at least 24 hours or longer. These people are disgusting money hungry thieves. Amy in the "escalations" department should be ashamed of herself!
This comapny does not act in good faith and should not be running a business.
Zale "guarantees" a real estate closing within 5-months or they will refund the purchase price of their platform ($2,497) plus $1,500 provided you adhere to 14 parameters detailing initial and follow-up client contact, training, ad spend ($1,500 in 6-months), etc. In return, Zales promises pre-qualified leads who are ready to buy or sell their homes.
I signed up with Zale Media on 12/6/21; my ads launched on 1/11/2022. On June 10, 2022, after 5-months and no closing, I requested a refund. Zale conceded that I was engaging appropriately with the leads I received and spent the required amount on FB ads, but I didn't qualify for a refund because 1) I didn't use the Zale dialer for all my calls (however, making all calls within the CRM is not a refund requirement: the refund requirement states, "In the event calls cannot be made in the CRM, you may call using a personal phone but must track all communication in notes of the CRM."
I did document my communication within the CRM, as well as provided 5 months of call logs showing every call with every lead) and 2) I didn't complete the tedious and redundant 30 video lead follow-up training (I completed 15 of 30 modules).
Zale says their marketing Platform "utilizes qualification applications & automations to turn leads into qualified booked appointments with buyers & sellers for system users." Zale did not live up to its obligations to provide "quality" leads and also bears responsibility for this situation. The leads I received via Zale's system were poor quality; the majority of whom couldn't qualify for a home loan. Zale blames the poor leads on Facebook's carousel ads.
According to Stephanie at Zale support: "Back in November [2021], FB met with our marketing manager and told us these carousel ads were amazing. Unfortunately, they did not perform as we had expected." Given I did not meet all 14 guarantee parameters, I requested a refund of 1/2 of the purchase cost of $2,497 (or $1,248.75) in the form of a FB ad spend credit.
I thought this was a fair request given our joint failures. Zale offered a $300 ad spend credit, which I considered unacceptable. I believe Zale oversold and underdelivered on its promise. Zale admits the ads it was providing were poor performing and all I asked for was some remuneration of my personal ad spend in the form of a FB ad credit
Zale's response was essentially, "Not our fault, you didn't meet all the conditions of the guarantee." Learn from my mistake and do not contract with this company.
Zale promises to provide leads for real estate agents. They provide a CRM for $2500 and then promise to manage a "marketing system" which is Facebook ads. Once you pay, you learn that they only run 4 ads that all look the same except for a different tag line. The ads look like a total amateur made them. Facebook recommends against running the same all the time so they aren't even following basic Facebook guidelines. Zale recommends $10/day ad spend.
I immediately started receiving leads but they were mostly immigrants that could barely speak English. Some I couldn't understand at all. First names like Adedamola, Ashimarya, Abishek, Habibullah, etc. Many I couldn't pronounce so it was difficult to call them. I'm in the DFW area so there is no reason that these were the only leads I was receiving.
I emailed Zale and said there must be something wrong. The person that replied said he would look into it. A couple days later he replied saying that he changed the settings and lead quality should improve. It didn't. After a couple more emails he admitted that those were the type of leads that their ads generated and I just needed to work them.
Their CRM is really terrible as well. I use kvcore CRM so I had the leads imported into kvcore. It is a robust CRM for real estate agents. However, because I didn't use their CRM for all correspondence, I wasn't eligible for their so-called refund guarantee.
I didn't try to fight with them as they are very experienced at ripping people off. Their guarantee has so much fine print that they will never have to give a refund.
Please, stay away from this company. They will take your money and not give much in return.
I signed up with Zale Media through a FB ad, because they had a sale going on and a guaranteed offer of my money back if I did not have a closing in six months. I was told by the sales person all I had to do was spend $300 a month minimum on FB ads and that if I did not have a closing in five or six months (I think it was five, but I put the date in my calendar) they would refund the $1600 spent on their system.
I did that, and at first I had a couple of leads and a couple of appointments, but after a while, the leads fell off and I could not convert any of them. I sent an email to them requesting a refund and I was told no. I was told I spent $7 less on ads than I should have, (they were delayed on their end in getting my system up and running) and that I did not enter the information into their database, and I did not do enough follow-up calls with each client. All of these things were not told to me as boxes I had to tick off to get my refund.
1. There was no training. There were a few videos, but if they made this promise they should have had live training saying, "here are the steps you need to take to get a refund."
2. Their support team takes forever to get back to you. I am talking a week or two usually, and I only called in twice.
3. Even getting back to me about the refund, they tool over a month.
Zale Media, LLC. Reviews
I hired Zale Media to help run Facebook ads for mortgage leads. The sales call and advertising make this company seem so great! Dont be FOOLED like I was. I signed up paid $2100 (told I got a discount by Salesman Denny becuase he checked my facebook before our call and saw that I was recently married).
After paying and onboarding, they set up my Facebook ad account. Guess what? They got my Facebook ad account permanently suspended, meaning I will never be able to run Facebook ads ever agian and NO I can't create another account. So no Facebook ads means no leads, which means the system is completely usless to me.
They REFUSE to refund my money. They told me to use google ads instead, even though they originally told me google ads are more expensive and less effective!! Don't believe their "money back guarentee" after you sign up and read the fine print, you will see about a million stipulations (that they convieniently leave out of the sales pitch) in order to NEVER give anyone thier money back.
Also, you will wait days to talk to a real person! there is no number to call. Only a "support ticket" that wont be responded to for at least 24 hours or longer. These people are disgusting money hungry thieves. Amy in the "escalations" department should be ashamed of herself!
This comapny does not act in good faith and should not be running a business.
Sales person sold me a lead gen package promising that money would be refunded if no valid leads came through.
No leads, no refund, total scam.
Zale "guarantees" a real estate closing within 5-months or they will refund the purchase price of their platform ($2,497) plus $1,500 provided you adhere to 14 parameters detailing initial and follow-up client contact, training, ad spend ($1,500 in 6-months), etc. In return, Zales promises pre-qualified leads who are ready to buy or sell their homes.
I signed up with Zale Media on 12/6/21; my ads launched on 1/11/2022. On June 10, 2022, after 5-months and no closing, I requested a refund. Zale conceded that I was engaging appropriately with the leads I received and spent the required amount on FB ads, but I didn't qualify for a refund because 1) I didn't use the Zale dialer for all my calls (however, making all calls within the CRM is not a refund requirement: the refund requirement states, "In the event calls cannot be made in the CRM, you may call using a personal phone but must track all communication in notes of the CRM."
I did document my communication within the CRM, as well as provided 5 months of call logs showing every call with every lead) and 2) I didn't complete the tedious and redundant 30 video lead follow-up training (I completed 15 of 30 modules).
Zale says their marketing Platform "utilizes qualification applications & automations to turn leads into qualified booked appointments with buyers & sellers for system users." Zale did not live up to its obligations to provide "quality" leads and also bears responsibility for this situation. The leads I received via Zale's system were poor quality; the majority of whom couldn't qualify for a home loan. Zale blames the poor leads on Facebook's carousel ads.
According to Stephanie at Zale support: "Back in November [2021], FB met with our marketing manager and told us these carousel ads were amazing. Unfortunately, they did not perform as we had expected." Given I did not meet all 14 guarantee parameters, I requested a refund of 1/2 of the purchase cost of $2,497 (or $1,248.75) in the form of a FB ad spend credit.
I thought this was a fair request given our joint failures. Zale offered a $300 ad spend credit, which I considered unacceptable. I believe Zale oversold and underdelivered on its promise. Zale admits the ads it was providing were poor performing and all I asked for was some remuneration of my personal ad spend in the form of a FB ad credit
Zale's response was essentially, "Not our fault, you didn't meet all the conditions of the guarantee." Learn from my mistake and do not contract with this company.
Zale promises to provide leads for real estate agents. They provide a CRM for $2500 and then promise to manage a "marketing system" which is Facebook ads. Once you pay, you learn that they only run 4 ads that all look the same except for a different tag line. The ads look like a total amateur made them. Facebook recommends against running the same all the time so they aren't even following basic Facebook guidelines. Zale recommends $10/day ad spend.
I immediately started receiving leads but they were mostly immigrants that could barely speak English. Some I couldn't understand at all. First names like Adedamola, Ashimarya, Abishek, Habibullah, etc. Many I couldn't pronounce so it was difficult to call them. I'm in the DFW area so there is no reason that these were the only leads I was receiving.
I emailed Zale and said there must be something wrong. The person that replied said he would look into it. A couple days later he replied saying that he changed the settings and lead quality should improve. It didn't. After a couple more emails he admitted that those were the type of leads that their ads generated and I just needed to work them.
Their CRM is really terrible as well. I use kvcore CRM so I had the leads imported into kvcore. It is a robust CRM for real estate agents. However, because I didn't use their CRM for all correspondence, I wasn't eligible for their so-called refund guarantee.
I didn't try to fight with them as they are very experienced at ripping people off. Their guarantee has so much fine print that they will never have to give a refund.
Please, stay away from this company. They will take your money and not give much in return.
I signed up with Zale Media through a FB ad, because they had a sale going on and a guaranteed offer of my money back if I did not have a closing in six months. I was told by the sales person all I had to do was spend $300 a month minimum on FB ads and that if I did not have a closing in five or six months (I think it was five, but I put the date in my calendar) they would refund the $1600 spent on their system.
I did that, and at first I had a couple of leads and a couple of appointments, but after a while, the leads fell off and I could not convert any of them. I sent an email to them requesting a refund and I was told no. I was told I spent $7 less on ads than I should have, (they were delayed on their end in getting my system up and running) and that I did not enter the information into their database, and I did not do enough follow-up calls with each client. All of these things were not told to me as boxes I had to tick off to get my refund.
1. There was no training. There were a few videos, but if they made this promise they should have had live training saying, "here are the steps you need to take to get a refund."
2. Their support team takes forever to get back to you. I am talking a week or two usually, and I only called in twice.
3. Even getting back to me about the refund, they tool over a month.